Project: Sponsored Posts

Objective/Goal:

Collaborated with multiple clients (@ContactLensHub, @SoIntenseShop, @playthingsmiami, @pawstar_products) to execute sponsored posts aiming to introduce new costume-related products to the audience, increase engagement, and promote interaction with sponsors' brands.

Role and Responsibilities:

As the curator of Black Women in Costume, initiated sponsorship opportunities by reaching out to potential sponsors via email, outlining sponsorship options, and pitching collaboration ideas. Created original content demonstrating the sponsored products, highlighting their use in homemade costume creations, and tagged sponsors in posts in exchange for products.

Collaborations:

Engaged with multiple sponsors to create authentic sponsored posts demonstrating the practical use of products in costume creation. Collaborated with @ContactLensHub, @SoIntenseShop, @playthingsmiami, and @pawstar_products to showcase their items in homemade costume builds, sharing the process with followers.

Strategies Implemented:

Focused on creating relatable content by showcasing the practical application of sponsored products in homemade costumes, aiming to resonate with a diverse audience interested in cosplay, pop culture, and Halloween. Utilized specific hashtags, descriptions, and tags to increase visibility and engagement.

Key Deliverable:

Generated sponsored posts featuring transformations into characters such as Ariel from "The Little Mermaid", Buzzlight year, and fox-inspired costumes, showcasing the versatility of the sponsored products. The posts received substantial engagement, likes, impressions, and interactions from the audience.

Results and Achievements:

Successfully executed sponsored posts, gaining experience in working with sponsors, creating original content, and introducing followers to new costume-related products. Achieved attention and familiarity with the sponsored brands within the audience demographic.

Tools and Technologies Used:

Utilized photo editing tools for content creation and Facebook Business Suite for scheduling and social media management. Employed FOHR for analytics, enabling tracking and analysis of post performance and audience engagement.