Project : Party City Instagram Live DIY Costume Demonstration

Objective/Goal:

Collaborated with Party City to host an engaging Instagram Live session, demonstrating easy DIY costumes using Party City products, aiming to enhance brand visibility and promote Halloween offerings.

Role and Responsibilities:

Presented DIY costumes on Party City's Instagram Live channel, ensuring professional representation and compliance with FTC guidelines. Prepared a bio and photo for promotional purposes and attended pre-event orientation calls with Likeable, Party City's social agency.

Collaboration:

Partnered with Party City for a Halloween social media campaign, following guidelines provided by the client and facilitating a seamless collaboration to showcase Party City's products.

Strategies Implemented:

Executed a 20-minute live demonstration, adhering to Party City's guidelines, maintaining a centralized location for optimal presentation, and engaging with the audience to create an interactive and enjoyable experience.

Key Deliverable:

Generated 2,213 views and received excellent feedback from Party City. The content created during the live event was granted usage rights to Party City for at least 12 months.

Results and Achievements:

Achieved 3,304 views and 186 likes during the live session, receiving positive feedback from Party City for a well-executed and engaging presentation. The successful collaboration contributed to Party City's Halloween campaign.

Tools and Technologies Used:

Utilized Instagram Live for the live demonstration, followed Party City's recommendations for a secure internet connection, and engaged with the audience effectively.