Project: Beltline Cosplay Barbie Event

Objective/Goal:

Collaborated with Beltline Cosplay to organize and execute a successful Barbie cosplay photoshoot event with a focus on women's empowerment. The goal was to connect Beltline cosplay with my large audience of cosplayers in order to bring light to their brand and increase turn out at their event. increase of Beltline cosplay engagement. Further Connect BWIC directly with live events and experiential marketing.) create a unique experience, cross-promote on Instagram, and showcase diversity in turnout. 

Role and Responsibilities:

Led planning efforts, including posts, flyer design, and marketing language. Collaborated with Beltline Cosplay's social media team for AI Barbie renderings and cross-promotion. Promoted the event in exchange for experience and direct audience connection. Post-event, created a reel highlighting the event's success. (helped host and mingled and went live during the event)

Collaborations:

Worked closely with Beltline Cosplay's social media manager, participated in an IG chat with the female admin team, and collaborated on promotional posts. Partnered with @AccessAtl for additional event promotion.

Strategies Implemented:

Utilized cross-promotion on Instagram leading up to the event, engaging with cosplay influencers, MUA professionals, and VIP cocktail hours. Implemented a collaborative post strategy, combining efforts with Beltline Cosplay's posts and individual carousel posts featuring Barbie Cosplayers.

Key Deliverable:

Generated a reel showcasing the event's success, diversity in turnout, the beauty of the location, and behind-the-scenes preparations. The reel received 957 likes, 9373 plays, 9,487 accounts reached, 1,189 reel interactions, and 135 shares.

Results and Achievements:

Successfully sold out Early Bird Tickets, and General Admission went live. The collaboration with @AccessAtl further extended the event's reach and recognition. The collaborative approach to promotion resulted in a successful and well-attended event.  (Resulted in an increase of Beltline cosplay engagement. Connecting bwic with blockbuster films, pop culture, live events and experiential marketing in the eyes of the followers). 

Tools and Technologies Used:

Utilized Instagram for event promotion, collaboration, and sharing AI Barbie renderings. Engaged with the social media team through IG chat for planning and updates. The reel was created and posted on Instagram to showcase the event's highlights. (edited using inshot, scheduled posts with meta business suite)